http://www.entrepreneur.com/marketing/marketingideas/article159484.html

I absolutely love this article! As a PR major seeking new and innovative ways to serve the clients I'm already working with, this article only further proves my opinion on "bigger the better". When I first work with a client I explain to them that I am the type of public relations professional that likes to do "bigger and better" ways to gain publicity because it catches attention. The difference between the negative way people view publicity stunts and what I have in mind is that I believe in positive and creative means of achieving "bigger and better". I love the way Taco Bell creatively used April fools day and a pun on the taco "bell" idea. It made me laugh and want a Chalupa as I was reading this article! lol. No wonder why they made a lot more profit on that day alone. I believe that Taco Bell has the type of food that people crave whenever it comes to mind, so it was definitely a great idea to make people think about Taco Bell by pulling the April Fool's stunt.